Using SEO to Increase Furniture Sales

If you have a website for your furniture store then you have a powerful tool for reaching new customers. To understand how SEO can help you make more furniture sales it is important to understand what SEO is and how it works. SEO stands for search engine optimization. Google, Bing, and Yahoo are the most common search engines used to find websites. If someone searches for “Amish made furniture” and your website is number one in the search results then your website will receive more visitors. More website visitors equals more sales. Optimizing your website to rank number one in the search results can be accomplished by generating relevant content and seeking quality backlinks. Doing these two steps properly will increase traffic to your furniture website and boost your sales.

Generating Relevant Content

Search engines are always looking for relevant content to serve to users. If you can help Google or Bing answer a question about furniture better than any other website, then you will have a better chance of being at the top of search results. There are a few steps to generating relevant content that will catch the attention of the search engines.

1. First you need to identify the search phrase you want to rank for. Use specific phrases like “mission bedroom set”, “oak dining table”, or “amish made rocking chair”. Trying to rank for broad phrases like “furniture” is often too big of a task for a smaller website to rank with, especially when competing with big websites like Wayfair, Walmart, and Amazon. Using specific keyword phrases will make it easier for you to track progress on your search rankings and you will see results sooner.
2. After identifying your target search phrase then you need to determine which page you want to rank number one in the search results. For a specific search phrase like “mission bedroom set” you could choose a product page for a mission bedroom set.
3. Now that you have your search phrase and target page it is time to create good content that points to the target page. A blog post is usually a good format to use for new website content. Write an article explaining how mission bedroom furniture is unique, the history of mission furniture, and how someone can go about purchasing a mission bedroom set. If you are really serious about ranking for “mission bedroom set” then you should create multiple blog articles touching on the subject of mission bedroom furniture. Each of these articles should link back to the target page you selected.

Once search engines discover you have multiple sources of content pointing to the same landing page for “mission bedroom set” the target page should start to rank higher in the search results. After you start seeing your target page ranking higher in the search results then it is time to select a new search phrase and a new target page and start the process of creating content all over again. Following this process of content generation over and over again will help your website rank for more and more keywords and ultimately lead to more traffic and customers.

Seeking Quality Backlinks

A backlink is created when one website links to another website. These hyperlinks can come from various sources, including blog posts, articles, social media, or directories. The more backlinks your website has from good websites the more likely your website is to rank in the top of search results. Creating good backlinks is similar to the steps of generating good content on your website except the links from the content will come from outside your website instead of inside your website.

1. First, you will want to identify the search phrase you want to rank for and the target page you want to rank just like the first step in generating relevant content outlined above.
2. Next, you will want to do some searching online for blog websites that have content relevant to the search term you want to rank for. If you are trying to rank for “hardwood dining table set” then search for a blogging website with articles about furniture, decorating, or home-making. Make a list of several blogging websites that have content relevant to the search phrase you are trying to rank for.
3. Search for a contact email or message form on each of the potential blogging websites. Reach out to the blogger by sending them an email or message asking if they would be willing to link to the target page on your website. Be specific about the page you want them to link to on your website and the link text you want added in their blog article.

When seeking backlinks for your website it is important to avoid building links from spam websites or seeking backlink building schemes. There are plenty of services on the internet offering to build lots of links at a low cost. These link building schemes will do more harm than good to your website SEO. Patiently taking time to build relationships and quality links with good blogging websites will pay off in the long run for your website.

Conclusion

SEO is a powerful tool for growing the traffic and leads for your furniture website. By taking time to generate good content and seeking quality backlinks from other websites you will start to see an increase in your own website traffic. Whether you do your own website SEO or you hire an agency to help you, it is important to understand the value of having a good SEO strategy and using it to grow your furniture sales.

We have helped many furniture clients with SEO for their websites. If you would like a team to come along side you and help with search engine optimization for your website please reach out to us by emailing [email protected] or calling 330-893-3569.