5 Ways to Improve Your Furniture Website
Having a website is important to lead people to your furniture store but are you getting as many customers as you could be getting? Here are a few ways to improve the effectiveness of your website.
Can people find you on Apple Maps? Do you have a bad review on Yelp? Google and Facebook are the common places you will want to list your business. But what about the other 30+ places to list your business online? If you own an older furniture store these online listings are probably out of date. If you have a new store or have recently moved to a new location then you are probably not even listed on most of these places. Whenever you create a listing on one of these websites you will want to make sure you have the following information up to date: Business name, address, phone number, website, hours, and description. Some other things you can add to improve your listing status are to upload a few pictures of your store (inside and outside), a few pictures of the products you offer and also a few pictures of your team members. Keeping your business information up to date will help send more people who are looking for you to your website and eventually to your store. Moz.com offers a great tool to check or manage your local listing.
A clear call to action
Your website needs a clear call to action that tells your customers what you want them to do. Of course, you may think it’s obvious, you want them to come to your store to buy your furniture but not having a clear call to action on your website can result in a huge loss of sales. A few things you should consider adding if you haven’t already are: a phone number in the header of your website, a contact us button on your product page that leads to your contact page or opens a popup on the product page. There is also a neat trick available for addresses on your site. With a little coding, you can make so when a person clicks the address for your store on a mobile device it will open the address in their Apple or Google maps. What a great way to lead them right to your store!
Try the link below on a mobile device to open your Apple or Google maps:
It is better to have a few products with quality content listed on your website than to have hundreds of products with no content. Some furniture websites feature hundreds of pictures on their website with no content to go with the pictures. These websites can experience difficulty reaching the top in search results because Google doesn’t see much value with just having a bunch of pictures on your site. It is better to have descriptions listed on a product page with dimensions, options, and details on the product. You can even add a few gallery images to show your customers what their piece of furniture would look like in a room setting. Putting all this content with your products will help Google and the other search engines know what kind of content your visitors will see when they click on your site. If you were the customer which site would you want to visit, one with endless pictures or one with quality content describing the furniture you are looking for?
Helping your customers visualize their furniture will help them make a decision to buy from your store. Take time to stage some good photos of the furniture you sell in a room setting and put those pictures on your website. Pictures with white backgrounds are OK but showing the picture in a room setting can help your customers see the product in their home. Some furniture builders are now offering computer-generated imagery. This allows different textures to be applied to a piece of furniture so your customer can see what it would look like with a different stain or paint color. See a sample computer-generated product. We have been building computer-generated imagery for many of our builders already. If you would like to help your customers visualize their furniture please contact us about adding these products to your website.
Showing videos on your website is another great way to help your customers make a decision about buying your furniture. These videos don’t have to be fancy, they just need to be helpful to your customers. You can show tips like furniture care and cleaning. You can also show some videos from a builder of their furniture being made. Canal Dover Furniture already has some great marketing videos showing their furniture production. If you need any help putting these videos on your website talk to your website developer or you can give us a call.
These are just a few ways to make your furniture website more effective and lead more customers to your store. If you would like a free analysis of your furniture website please give us a call today.