- How you collect, use and share information about them;
- How long you keep it; and
- Whether they can request that the information be corrected or removed from your database.
When a company creates a privacy page, they are telling their customers that they respect them and want them to have control over their personal information. This also helps build trust between the company and its users because it shows that they’re being transparent about what kind of information they collect and store on their users’ computers or mobile devices.
It’s important to have one because it protects you from being sued by customers whose information has been mishandled or misused, and it also protects them from lawsuits for having their personal data compromised. It can help prevent identity theft, spamming of email addresses, tracking by third parties, profiling for advertising purposes and more.