How VIZTECH Changed the Amish Furniture Industry
The Amish furniture industry has long been known for its exceptional craftsmanship, but keeping up with modern business practices was a challenge. From slow catalog updates to outdated sales methods, Amish furniture manufacturers faced significant hurdles in a digital world. That’s where VIZTECH stepped in, transforming the industry by making updates easier, introducing CGI furniture, and implementing new designs.
Making Updates Easier for Retailers

The VIZTECH Furniture website makes it easier for furniture retailers to get updates from Amish manufactures
Before VIZTECH’s innovations, Amish furniture manufacturers relied on CDs, USB drives, and printed catalogs to distribute product updates. Price changes and new product photos were often sent through the mail, making the process expensive and inefficient. Some builders waited until annual furniture shows to share updates, causing significant delays for retailers.
VIZTECH revolutionized this process by developing viztechfurniture.com, a website where retailers can log in and download updates anytime. This shift allowed builders to instantly and cost-effectively distribute new product information.
“Selling this beautiful furniture really comes down to relationships between the builders and the retail stores. Our vision at VIZTECH has always been to make this relationship as easy as possible,” says Dave Troyer, founder of VIZTECH.
To further simplify the process, VIZTECH introduced a database of digital products, combining Amish catalogs and photo downloads into one system. This database allows retailers’ websites to automatically update when manufacturers make changes.
“Retail stores that have a website connected to our product database will get automatic updates. When an Amish manufacturer adds a new product, removes a product, or even changes a picture, our database will push out the changes,” explains Josh Troyer, co-founder of VIZTECH.
This innovation has streamlined the connection between Amish builders and retailers, making updates faster, cheaper, and more efficient than ever before.
Introducing CGI Furniture

CGI furniture changed the Amish furniture industry by helping customers visualize this high-end furniture in their homes
For Amish furniture makers, showcasing new designs has always been a challenge. Professional photography in stylish home settings was expensive and time-consuming. Before CGI, many builders simply took photos in their workshops and relied on Photoshop to create artificial backgrounds. These makeshift settings often appeared unrealistic and failed to inspire potential buyers.
Recognizing this issue, VIZTECH introduced CGI furniture models, a technique that was new to the Amish industry at the time. They developed proprietary methods to create 3D furniture models that captured the fine details of handcrafted Amish pieces. These models were then placed into beautifully designed room settings, making them ideal for websites and print marketing.
“The biggest challenge with introducing CGI furniture to the Amish was gaining their trust,” says Dave Troyer. “This was a process of building relationships and proving we could deliver high-quality images.”
Another major breakthrough was customizable CGI furniture, allowing customers to see pieces in different stains, wood species, and hardware options.
“Ten years ago, salespeople would hold up a small stain sample next to a catalog picture and expect customers to imagine the final product. With CGI, we now offer digital previews, making it easier for customers to visualize their purchases,” explains Josh Troyer.
These high-quality CGI images are now used on websites, kiosks, and marketing materials, helping Amish furniture makers compete in the modern marketplace.
Implementing New Designs to Attract Younger Buyers

VIZTECH is helping Amish manufactures stay up-to-date with design trends
Many consumers perceive Amish furniture as traditional or outdated, appealing mostly to older generations. VIZTECH set out to modernize Amish furniture while preserving its craftsmanship and quality.
“We wanted to change the misconception that Amish-made furniture is stuck in the past,” says Dave Troyer.
To achieve this, VIZTECH helped Amish manufacturers refresh old designs and introduce new styles. This process included:
✅ Creating CGI room settings styled for modern tastes
✅ Helping manufacturers choose popular stain colors and hardware
✅ Identifying upcoming design trends for the Amish to incorporate
Since the Amish do not have direct access to social media or trend forecasting tools, VIZTECH has become their bridge to modern design trends.
“The Amish are often reluctant to try new modern designs, but because of the trust we’ve built, they now rely on us to help guide them,” says Josh Troyer.
To further change public perception, VIZTECH launched an advertising program called Amish Collective, allowing Amish manufacturers to promote their products on Google and social media. Their CGI-designed furniture is now featured on billboards, trucks, and retailer websites, proving that Amish furniture is evolving for a new generation.
A Lasting Impact on the Amish Furniture Industry
Since its founding in 2017, VIZTECH has grown its team and customer base while staying true to its mission: strengthening the relationship between Amish furniture builders and retailers.
“We have gotten more customer engagement in the last two weeks [with the website VIZTECH built for us] than in a month or two with our old site. Thank you!” – Jeremy, The Wood Carte
“This little kiosk [from VIZTECH] may just be one of the best tools I’ve seen in the Amish furniture industry yet! This changes the entire game.” – Blaine, Don’s Home Furniture
For VIZTECH, these testimonials confirm their success.
“Even though our work is challenging, knowing we bring value to our customers makes it worth it,” says Josh Troyer. “We’re honored to be part of the changes happening in the Amish furniture industry, and we look forward to what the future holds.”
From streamlining updates to pioneering CGI furniture and modernizing designs, VIZTECH has transformed the Amish furniture industry, ensuring that this timeless craft thrives in the digital age.